Tag Archives: Ranking

SEO for Magento

Magento is a great e-commerce CMS, with tons of incredible possibilities.

Most of time, we would prefer simplier e-commerce scripts than Magento, because Magento needs a lot of ressources to run, and it’s made for gigantic online shops, else it could be hard to take advantage of all its performance.

I’ll have many occasions to talk about Magento later on; I’m starting a e-commerce project. The goal of this article is to give a useful link. When you’re running a e-commerce, SEO is interesting you even more : here is a great Magento SEO guide, that looks not too complex. Some people say Magento is not SEO-friendly, but you can do pretty well with this article!

What are your visitors doing?

With useful online tools like Google Analytics, you can learn lots of important information about your visitors. From where they are, how much time they stayed on a page, which pages they visited, etc.

Did you know that you could also look at their mouse moves?

I recently discovered a useful online tool. It allows you to record videos of mouse moves of your visitors. You can configure precision of recording, which ends up with impressive results.

This way, you can learn a lot more about the behavior of your visitors, because you see what they do! You can now check if your website is well structured and designed.

If a visitor is clicking everywhere, or takes a lot of time between each action, that may mean that the ergonomy of your website isn’t well designed. Clicktale is a useful tool, especially for e-commerces, because you have to offer a very easy buying experience to your customers.

A trial of 40 page prints is available. 40 prints, it’s quickly done, but it allows you to test this service. If it’s not enough for you, the first package starts at 9$ per month, it’s not too bad!

Complete website W3C validation

You want your pages to be W3C valid? Well! But if you own a website that has more than 10 pages, that may become a huge task to validate them all, one by one.

I recently had to make a W3C valid website with more than 100 pages, then I found a solution. You only have to sign up (it’s free), and to add one or more websites you want to validate, then to launch the report.

Free Site Validator will detect if some of your pages are W3C invalid, but it will also find your deadlinks if you have some, which may be very useful for a big static HTML website.

To process a complete check-up may be long (depending on the number of pages), but it’s really worth. It is a good way to be totaly sure of your final work.