Tag Archives: XHTML

How to rank a website

Website Ranking is a step that becomes more and more important during the creation processus of a website.

Here is a list, ordered by importance, of factors that can influence your ranking. You must not forget anything from this list.

These are points not to forget when you create a websites. For a lot bigger list, I would recommend you to visit SeoMoz – Google Search Engine Ranking Factors.

Keywords in the <TITLE> tag

First, use different <title> tags on every page. Choose well which keywords will be in the title; your <title> tag should be a summary of the main subject of the page. A common way to do this is to include the subject of the page, and then, the name of the website. For instance :

MP3 players, stereo – Electronics shop

Number of backlinks to your website, and popularity of them

More there are websites that have links to your website, more your site is popular to Google. More these websites are popular, more you’ll become popular. Be aware not to abuse; if you create thousands of backlinks for a brand new website in one shot, Google may notice it and put you deep into the sandbox, or blacklist you.

To subscribe to good quality directories, and look for partnership without having a break are needed efforts to put your website on the map. For directories subscriptions, 5 to 10 per week is a good rate. If you have a RSS feed, you should also submit your website to RSS directories.

Keywords in the page itself

You must write your contents using the keywords you want to rank. Here, the keyword density is pretty important (the % for presence of the keyword in the whole page). For instance :

The Electronics shop is selling many MP3 player brands : Ipod, Samsung, Sandisk, etc.

You can help you to choose the right MP3 player for you, because we know MP3 players pretty weel!

It is important not to abuse; we must not be able to notice that you tried to put your keywords everywhere. It must be present a couple of times in your page, if you wish use it for your Google ranking.

Keywords in <h1> tag

Heading <h1> is something like the title of your page, like the <title> tag. Moreover, it is common to use the same information in the  <title> tag that in <h1>.

Keywords in the domain name

Importance of keywords in a domain name is often a debate, but we could say it remains to be an important factor. If I own the domain name electronics-shop.com, it may help for keywords « electronics shop ». The URL would be bolded in Google results someone would search those keywords.

Keywords in page URL

You must pay attention to names of PHP and HTML files, or better :use URL Rewriting. For instance :


is much better than :


Note that Google don’t like to see too much parameters in an URL, like it the second part of the example.

Keywords in headings <h2>, <h3>, etc.

These headings may be interpreted in a way as much important as <h1> tag. Try not to repete in <h2> what was already in <h1> or <title>. The goal of those headings is to show a hierarchy of content. Use it correctly, and if it doesn’t give anything more to the content organisation, don’t use it at all.

Keywords in DESCRIPTION meta tag

You must use a different DESCRIPTION meta on every page, containing well chosen keywords. Think of the DESCRIPTION meta tag as being a description of your <title> tag, because both will appear, most of time, in Google results page.

Valid and correct use of HTML language

HTML isn’t very complex, but lots of people don’t use it coherently. Google likes clean HTML, well scripted and W3C valid.

That’s it, it was only a little preview of facts you must think about, when you create a website. You should also submit a Google Sitemap, and be sure to use valid XHTML.

Create a favicon, a customised icon

A favicon is an icon for your website. You can see it at left of the address bar and in your bookmarks. A favicon permits you to add customisation and personnality to your website.

How to create a favicon for your website? Very easy and quick!

  1. Use a digital photo sofware, (as Photoshop, Gimp, Corel Draw, Paint, …) and create an image 64×64 pixels. You may also make it 32×32 pixels, or 16×16 pixels, but 64×64 is for a favicon better.
  2. Save-it as ICO or PNG format, or use this online tool. Internet Explorer 6 will only recognize ICO files.
  3. Add this between <head> and </head> in HTML :

You only have to replace mon_favicon.png by the name of your favicon file… that’s it!

Complete website W3C validation

You want your pages to be W3C valid? Well! But if you own a website that has more than 10 pages, that may become a huge task to validate them all, one by one.

I recently had to make a W3C valid website with more than 100 pages, then I found a solution. You only have to sign up (it’s free), and to add one or more websites you want to validate, then to launch the report.

Free Site Validator will detect if some of your pages are W3C invalid, but it will also find your deadlinks if you have some, which may be very useful for a big static HTML website.

To process a complete check-up may be long (depending on the number of pages), but it’s really worth. It is a good way to be totaly sure of your final work.